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The denim way

New trendy jeans and even more sustainable styles. During spring, most of our denim products will be manufactured in sustainable cotton, grown under conditions that are better for the environment. We’re so proud of the progress we’ve made on our journey towards more sustainable fashion! Skinny, loose, slim or original. Regardless of the silhouette, distress effects or wash you prefer, you can shop many of your favourite jeans and make a better choice for the environment at the same time. And we think that’s simply great. Let's do it the better way!