GET TO KNOW US
At Gina Tricot, we like to keep things simple. Our strength has always been keeping things simple, which applies to our designs and working methods alike. In 1997, we started a chain of stores offering commercially viable, feminine tricot tops. Fifteen years later, we've grown to become an international fashion destination offering clothing and accessories to fashion-conscious women in 28 countries.
ABOUT THE COMPANY
Gina Tricot is a family-owned, Swedish fashion chain that consists of 180 stores across the following five markets: Sweden, Norway, Denmark, Finland and Germany. Combined with our growing online sales, we now reach fashion-conscious women in 28 countries across Europe – and we're still growing! In 2012, Gina Tricot reported sales of SEK 2.3 billion. We have a strategy of organic growth, since the key to success lies in sales. Our collection targets women of all ages and it includes everything from tailored outerwear to perfectly fitting jeans, essential basic items and glamorous party outfits. We are working more than ever on our concept in order to meet the growing demand from our new markets. Our focus is on delivering a concept, rather than a particular product, and our target group is international, fashion-conscious and diverse.
Gina Tricot is a family-owned company, and the work environment reflects that. We want our employees to grow in sync with the company, which is why we value and encourage own initiative and an entrepreneurial spirit. The atmosphere here is positive, enthusiastic and goal-oriented. We also have an intuitive sense of how women want to dress... this season and the next one! Gina Tricot has a passion for fashion and skill in transforming trends into commercially viable products. This is why we are able to offer our customers exciting shopping experiences and new ways of staying in sync with the latest trends. We like to keep a fast pace, so exciting new things are always happening at Gina Tricot!
"You have to be a go-getter!"
Anna Appelqvist, Head of Design and Purchasing
Anna Appelqvist is the Head of Design and Purchasing at Gina Tricot. In 1997, she was involved in creating the company's very first collections, right from the family living room in Borås! A lot has happened since then, and the pace has been swift. In order to keep up, you need to be alert and always abreast of the latest fashion trends.