These efforts are part of a long-standing partnership with UNICEF. Besides individual campaigns like the one above, we have pledged 24 million SEK to help children in need. Education is one of the key issues for us, and therefore we are also building schools in poor areas of Bangladesh.
We are also incredibly proud to be able to support UNICEF by selling gift cards for emergency supplies online and in our shops. This way our customers can help others too. Last year we managed to raise half a million SEK, and are hoping to beat that number this season. Read more in this article (in Swedish) by the financial publication Veckans Affärer.
We wish you all a Merry Christmas and a Happy New Year.