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The work towards sustainability is ever-changing and requires long-term persistence. This blog is both about our day-to-day efforts and our thoughts on the development of a sustainable fashion industry. Welcome!


This Christmas we are giving to the ones who really need it – the children. Instead of buying gifts to our staff we are donating the money to UNICEF’s school-in-a-box initiative. Thanks to our donation 2,800 children will have access to school supplies. 
These efforts are part of a long-standing partnership with UNICEF. Besides individual campaigns like the one above, we have pledged 24 million SEK to help children in need. Education is one of the key issues for us, and therefore we are also building schools in poor areas of Bangladesh.
We are also incredibly proud to be able to support UNICEF by selling gift cards for emergency supplies online and in our shops. This way our customers can help others too. Last year we managed to raise half a million SEK, and are hoping to beat that number this season. Read more in this article (in Swedish) by the financial publication Veckans Affärer.
We wish you all a Merry Christmas and a Happy New Year. 

By: Anna-Karin Wårfors,


Today, we are in Copenhagen, participating in the Nordic Workshop on Reuse and Recycling of Textiles, organized by the Nordic Council of Ministers. 

Following an inspirational speech by the Danish Minister for the Environment, Kirsten Brosböl, we are getting deep into the technical aspects of achieving a better functioning reuse and recycling system for textiles in the nordic region. What can companies do? Should there be mandatory regulations? Even legislation? The picture shows Nikola Klörboe from the Copenhagen Resource Institute mapping out the complex textile industry. 

One thing can be said right away: The best thing to do for the environment is buying clothes you really love and that you feel like using for a long time. One part of that is to care for them, using the right methods of washing. On our web site you can find clever washing hints. When the garment is finally worn out, remember that you can always return it for recycling in our shops in Sweden, Finland, Denmark and Germany. 

By: Marcus Bergman,


Today, we’re in Amsterdam, meeting up with delegates from all over the world for the annual Better Cotton Initiative members’ meeting. The Better Cotton Initiative strives to improve the conditions for cotton farmers globally, and is a great example of how the industry is coming together to prepare for a more sustainable future. 

The Better Cotton Initiative is rapidly expanding - in 2013 700 000 hectares in eight countries were under Better Cotton cultivation. 300 000 farmers were trained to use less water, less pesticides and to use clever techniques to improve conditions in the fields. 

How much cotton do you get from 700 000 hectares? 2.7 billion bath towels!

By: Marcus Bergman,

The Good project involves the whole of Gina Tricot – it’s our way of embracing sustainability. At Gina Tricot’s headquarters, four of us are working with the project on a daily basis. CSR, sustainability and quality management are what we are specialized in.