All organic cotton at Gina Tricot is certified. Organic means that the cotton has been grown without the use of any chemical pesticides or artificial fertilizers. But what exactly does it mean to be certified?
"For us, certification is incredibly important," says Marcus Bergman at Gina Tricot. "Basically, certification is a control system that tracks the cotton all the way from the field, through cleaning, spinning, weaving/knitting and all the stages of manufacturing. In other words, it provides us with assurance that our product really is made from organic cotton, since you otherwise would not be able to tell just by looking at it."
Since the time when organic cotton was first launched on the market in the mid-1980s, a variety of methods have existed to ensure that the cotton really is organic. This has caused confusion within the industry and particularly for those customers who really do want to make sure that they have purchased an organically made product.
"In 2006, industry organized itself under GOTS," explains Marcus Bergman. "It stands for Global Organic Textile Standard, which is exactly what it means. In other words, one certification is used by everyone. It has really meant a great deal to us, and for the entire industry. With GOTS certification, you not only know that the cotton has been grown organically, but also that the established criteria have applied to the entire manufacturing process. It means that you don't end up destroying a good raw material by running it through a bunch of bad processes. Our informed customer appreciates this type of assurance and for us, GOTS also has to do with the quality of our products. Our new lingerie releases really demonstrate how fantastic the results are when you focus on all aspects of the production chain – what you get is a stylish product that you can feel proud of!"