Can clothing be made from discarded Christmas trees? When Gina Tricot's sustainability group looks into its crystal ball, this is perhaps one of the most interesting possibilities that we see. Maybe it won't be possible in 2015, but perhaps in a few years!
The forestry company, Södra Cell, is converting one of the production lines at its Mörrum pulp mill, located in Blekinge County, Sweden, from paper pulp production to textile fibre. In Borås, SP research institute is coordinating the research project called Mistra Future, which is a cooperative effort involving six universities in three countries, three institutes and nine companies. They are striving to develop methods for a more sustainable textile industry and one of these methods is clothing that is produced from wood. The industry organisation, Skogsindustrierna's vision is to double the value-added by the Swedish forest industry by 2035. To achieve that goal, new product innovations like textiles manufactured from Swedish forest products can make a significant contribution.
“Wood-based fabrics are highly suitable for Gina Tricot and these fibres will likely become much more common in the near future,” says Marcus, Head of Sustainability at Gina Tricot.
Head of Quality, Camilla is also enthusiastic about these materials. “Tencel and Proviscose are two fine, wood-based materials that we are already using today. They have excellent technical qualities and are also incredibly soft and fine. Hopefully, the fabrics of the future will be even better!” she says.