Thanks to immunization campaigns, the deadly polio virus has been nearly wiped out. In 1988, polio existed in 125 countries. Now, that number has fallen to just 20. It's concrete evidence that assistance matters!
During spring, Gina Tricot participated in the UNICEF campaign, "For Every Child" in Sweden. We raised SEK 416,598 for the campaign from the sale of specially designed UNICEF pins at all of our stores in Sweden.
We sold 8,502 pins for SEK 49 each. The proceeds from the sale of just one pin is enough to vaccinate 12 children against polio!