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“There are major problems associated with cotton farming throughout the world,” says Marcus Bergman. “They have to do with water consumption, chemical usage and social conditions. At the same time, it is becoming increasingly easy to choose sustainable alternatives,” says Bergman. 


Organic cotton used to be much more expensive than ordinary cotton. But now, the prices are starting to even out. Our training initiative, Better Cotton, is starting to reach more and more cotton farmers. In fact, 680,000 cotton farmers are now involved in the project, corresponding to more than 900,000 tonnes of cotton. This has led to lower use of pesticides, more efficient use of water and a better life for the ones working the hardest to manufacture our clothes, i.e. cotton farmers. 


“Our collection includes organic cotton and we are a member of Better Cotton,” explains Bergman. “For us, it's important to support both developments in cotton farming. We envision a future where cotton has been significantly improved!” he says.