Close to Heart!
This fall, we'll be taking our biggest steps forward to date in the area of sustainability. All of our tricot fabrics contain sustainable materials, which is something we've worked very hard to achieve. "Our name is Gina Tricot, so tricot is the fabric closest to our heart. The entire foundation of our company is based on offering stylish, affordable products with the right quality. So, it feels absolutely right to make the transition to sustainable materials for all of our basic knits," says Lotta Lindsten, Head of Design. "We feel that fall is the right time for giving our collection a huge lift – not only have we made all of our fabrics sustainable, we've also upgraded our designs and added items that can be styled in dozens of exciting ways!"
Behind the Scenes
A lot of hard work has gone on behind the scenes to bring about this improvement in our materials. "When working with organic cotton, which is our largest sustainable material, it's important that the entire production chain is smooth and cohesive," explains Marcus Bergman, Head of Sustainability. "At each stage of production, from the cotton fields all the way to us, controls are in place to ensure the origin of the raw materials. This means that as the customer, you can rest assured that you really are buying a garment that is made of organic cotton. The challenge for us is to ensure that collaboration between suppliers works also when it comes to certification, as well as finding the right price ranges. The price of organic cotton has fallen, but it is also a better product than regular cotton, which is why it costs more. Thanks to our wise purchasing and large volumes, we are now able to offer our entire basic collection in these wonderful materials."
"The primary reason for choosing organic cotton is to contribute to a better work environment for the ones working in the cotton fields," says Marcus Bergman, Head of Sustainability. "Conventionally grown cotton is considered to be the world's 'dirtiest' crop due to the heavy use of insecticides. But organically grown cotton uses no chemical insecticides or artificial fertilizers, so it significantly reduces the amount of agricultural chemicals in the fields and in the water. It's important to keep in mind that agricultural chemicals are often a health hazard, causing breathing and stomach problems, fatigue, and they are sometimes acutely toxic. In the cotton fields, which are heavily sprayed with insecticides, this procedure is often done incorrectly and it doesn't help that many farmers lack adequate training either. At Gina Tricot, we are dealing with this issue through our participation in the Better Cotton Initiative, which is a project focusing on education and by using organic cotton, which is grown entirely without the use of chemicals. Now that all of our tricot fabrics are in organic cotton, we can really show how much we care about this product that is closest to our heart!”