Organic sounds good, but what are the actual advantages of organic cotton?
“Obviously a reduction in the use of agricultural chemicals is good for the environment – above all when it comes to maintaining diversity and the natural balance in and around the plantation,” says Marcus Bergman, Head of Sustainability at Gina Tricot. “The combination of crop rotation and natural fertilizers creates sustainable agriculture, but you must remember that successful organic farming is also about growing in the right location, i.e. the ideal growing conditions. Organic farming is not a cure-all that works everywhere. We feel that other materials are needed too, alternatives to cotton.”
Organic cotton usually requires more manual labour than conventional farming, above all during the picking stage. In addition, organic cotton must be treated separately from cotton that isn't organic – and this applies throughout the entire chain, from picking to cleaning, spinning, knitting and weaving – and finally, at product level. This is why it is often more expensive than normal cotton.