One of the words being used more and more frequently in 2014, and which is still bubbling under in 2015, is "transparency", the trend in which companies are expected to be increasingly open in the way their activities are perceived and the way they impact on the world around them.
"The sustainability report is one example of the way we are showing our impact on the outside world," says Anna-Karin Wårfors. "We get questions every day from the outside world and it is invaluable to be able to find all of the hard facts in one and the same place."
In the same spirit, anyone who is interested will now also be able to find Gina Tricot's list of suppliers on the website. "After having compiled and assured the list, we are now happy to be able to offer everyone the opportunity to see exactly where Gina Tricot's clothing is made. Being transparent to as high a level as we can is not just important in everyday work, it also strengthens us by showing that we are serious with our ambitious objectives for the future."