We’re raising the volume on our sustainability efforts by releasing the hit song, THE WAY, together with a unique music video. Actress Cissi Forss takes us on a journey through the world of denim manufacturing, from Gina Tricot’s HQ in Borås, through the cotton fields of India and back to our warehouse in Sweden. Check out the music video about our journey towards more sustainable fashion and download the song directly to your Spotify account. Let’s do it the way! 
 
 

LISTEN TO THE SONG ON SPOTIFY HERE
 
 

THE WAY – BEHIND THE SCENES

Be sure to also see what went on behind the scenes during filming of the music video and hit song, THE WAY. Director Paul struggles to keep Cissi on the script. But, as usual, she prefers to go her own way! Check out behind the scenes clips here. You’re in for a treat! 
 
 
 
 
 
 

OUR JEANS – NOW EVEN BETTER

Now, our jeans styles, Molly, Alex, Lisa, Alice and Mika, are even better! By selecting one of these styles, you will be helping support our efforts for more sustainable cotton farming through the Better Cotton Initiative. To avoid a negative environmental impact and unnecessary waste, we will be discontinuing jeans that we produced in earlier periods. 
 
 
 

Alice ankle jeans

39.95€

Daisy denim jacket

39.95€

Molly highwaist jeans

29.95€

Taylor denim skirt

24.95€

Lisa superstretch jeans

39.95€

Molly highwaist jeans

29.95€