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Would you like to learn more about the materials we use in our products, and how these materials are produced? Then you’ve come to the right place.

To help you extend the life of your garments, we've created a product guide with tips and advice on how to care for your clothing.

It is important for us to communicate the fibre content to our customers in order to encourage a better choice. We use our own fibre ranking system who is constantly being updated, however based on Made By’s Environmental benchmark for fibres as well as Mistra Future Fashion Fibre Bible. This table can be seen below. In this system fibres classified as 4, 5 and 6 are denoted “more sustainable” in comparison to conventional materials. In the coming years, we aim to steer our work towards increasing the number of 5’s and 6’s, which are currently the most sustainable fiber options. A product is classified as more sustainable when a minimum 50 % of the product includes more sustainable materials.

Denim has always been a large and important part of the Gina Tricot range. However, denim production is one of the most resource-heavy processes. This applies to both the production of the material and the dyeing process. Because of this, we have focused a lot on the sustainability of our denim range, paying attention to the choice of fibres, the water usage and production process itself.

Our denim suppliers
Gina Tricot has a total of four denim suppliers: Baykan Denim and Maydenim Tekstil in Turkey, and Shasha Garments and Tusuka Trousers in Bangladesh.

Baykan Denim is Gina Tricot's oldest denim supplier, with whom we have worked since 2008. 60% of their energy is provided by their own solar panels. Baykan Denim runs several projects in different parts of the sustainability field. In 2022, for example, they reviewed their chemical use and managed to reduce it by 60%.

Maydenim Tekstil began producing for Gina Tricot in 2015 and holds an I-REC certificate (a type of energy attribute certificate (EAC)) for all energy consumption at its facilities. This certificate shows that 100% of their energy consumption is from renewable energy. 80% of the waste water in their processes is recycled. Also, they use enzymes in cleaning, instead of using pumice stone, as the enzyme method uses less water.

Shasha Garments has been a supplier for Gina Tricot since 2013 and, with its modern Jeanologia machine, can offer us EIM scores at product level. By using this machine, Shasha Garments reduces its water use in specific processes by 15%.

Tusuka Trousers was added as a supplier for Gina Tricot in October 2021. Tusuka Trousers has its own washing facility in its factory and runs its own sustainable initiatives that include rainwater collection and waste water recycling.

Improved production of the denim fabric

Conventional denim goes through various chemical and physical processes to speed up the natural process of developing an aged look and feel. These processes wear down the fabric's quality while consuming large amounts of water, energy and chemicals.

With the help of the EIM system, which is a global measurement tool founded by Jeanologia, the ecological footprint and occupational health effects of denim production are ranked on a scale. In this way, Gina Tricot and other members of the fashion industry can more easily prioritise improvement efforts in denim production.

40% of all our denim products are today produced with an EIM value lower than 33, which means that their production aims for less use of water, energy and chemicals. Our goal is to increase this figure to 100% by the end of 2025.

100% of the cotton used in our denim products is either Better Cotton Initiative (BCI) cotton or certified organic cotton

A conventional cotton plant requires large amounts of water and often needs artificial irrigation. As well as this, conventional cotton plants are usually sprayed to combat pests and weeds. Cotton is Gina Tricot's most used fibre and it's therefore important for us to be involved and to contribute to a more sustainable cotton production from an ecological, economic and social perspective. That's why we only buy cotton that is recycled, BCI or certified organic.

BCI is a non-profit organisation working to help cotton communities thrive, while protecting and restoring the environment. Their educational programme trains farmers to use water more efficiently, to care for the well-being of the soil, and to reduce the use of the most harmful chemicals. Certified organic cotton is grown without chemical pesticides or fertilisers, and has a value chain that is completely transparent. Both of these types of cotton, along with recycled cotton, are included in what we deem 'more sustainable cotton' and at the end of 2020, Gina Tricot reached its goal of using 100% more sustainable cotton in our products. This is a milestone we are very proud of and which we continuously work to maintain. In the coming years, we aim to increase the proportion of recycled and organic cotton in our products.

Water purification plants and collaboration with WWF

The dyeing and washing processes in the production of denim require large amounts of water. If untreated water gets out into nature, the country's groundwater is affected, which in turn affects the availability of fresh water.

An effluent treatment plant (ETP) is a treatment system used to clean wastewater. There are several different ETP systems to use, such as chemical or biological purification systems. Biological wastewater treatment is designed to break down pollutants dissolved in wastewater through the action of microorganisms. We always aim for our suppliers to use a biological purification system as much as possible, due to its smaller footprint on the environment compared with a chemical purification system.

All of Gina Tricot's denim washing facilities have wastewater treatment plants that purify the water used in production either on site in the factory or adjacent to the factory. Here, ongoing checks are carried out, to ensure that the sewage treatment plants are working properly and that the purification function is active, as this enables the reuse of the water and ensures that the outgoing water is clean.

Together with our partner WWF, we strive to reduce any water risks connected to Gina Tricot. All of Gina Tricot's denim suppliers have therefore been evaluated using WWF's Water Risk Filter, which includes an assessment of various water risks in our supply chain linked to water quality, flooding and water shortages.

We think it's important that our customers understand and know more about the contents of our products. That's why we label all of our products that contain traceable fibres and certifications.

Lenzing™ EcoVero™ viscose
This product is made with minimum 50% Lenzing™ EcoVero™ viscose, a more sustainable viscose from Lenzing. EcoVero™ is viscose made from natural raw material wood sources, using an EU Ecolabel responsible production process.

Global Recycled Standard
This product is made from GRS-certified polyester. GRS is an international labelling scheme designed to ensure that at least 50 % of the material in a final product is recycled. The standard takes the entire production chain into account – from raw materials to the finished product.

Organic Content Standard 100
This product is made with minimum 95% certified Organic Cotton (OCS). The cotton is grown without use of hazardous pesticides and effective management of water

Organic Content Standard blended
This product is made with minimum 50% certified Organic Cotton (OCS Blend). The cotton is grown without use of hazardous pesticides and effective management of water.

European Flax™
European Flax™ ensures traceability and premium quality for flax fiber grown sustainably in Western Europe. It meets consumer expectations and CSR standards, being a vegetable fiber cultivated without irrigation or GMOs. The initiative supports ethical practices, environmental responsibility, and promotes a circular economy in the textile industry. Read more

Tencel™
This product is made with minimum 50% TENCEL™ Lyocell, a more sustainable lyocell from Lenzing. TENCEL™ Lyocell is produced from sustainable forests and produced in a closed loop production process with reduced environmental impact.