Ready for spring, again

Spring has sprung, in every way imaginable! Our sustainability group is already working very hard in preparation for the spring 2016 season. In particular, we're searching for the yarns that will be used to make our next spring collection as gorgeous and sustainable as possible. “We're really noticing how much textiles are developing,” says Marcus Bergman, Head of Sustainability. “The composition of yarns is becoming increasingly advanced and alive, both in terms of the mix and structures of the yarn. Finding the right yarns, with both the right look and content, is like detective work. There's a lot of talk about fast fashion, but the working method required for delivering the right fashion at the right time is based on this type of detective work, as well as coordinating long production processes," says Bergman.