We’re launching a unique collaboration with the World Wide Fund for Nature (WWF). In the limited-edition vintage collection "Reuse for the planet", developed from second-hand T-shirts, the old is transformed into the new. These unisex garments have been updated and emblazoned with three fashionable, but also very important, statement print messages focusing on respect and love for nature and wildlife. By choosing vintage, you can join the effort and contribute to a more sustainable fashion future. 10 % of the proceeds will be donated to WWF’s vital work to stop destruction of the planet’s natural environments and build a future where humans live in harmony with nature. The collection is only available in Sweden.
The vintage collection is part of a larger effort that was introduced in cooperation with WWF at the end of 2019. You can find more information about the collaboration and the ongoing water project here.