At Gina Tricot, we like to keep things simple. Our strength has always been keeping things simple, which applies to our designs and working methods alike. In 1997, we started a chain of stores offering commercially viable, feminine tricot tops. Twenty years later, we've grown to become an international fashion destination offering clothing and accessories to fashion-conscious women in 30 countries.


Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. Since the company was founded in 1997, we've been growing exponentially, now with 180 stores in five European countries and more than 2,000 employees. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience, regardless of how often they shop. We're still expanding, while keeping a constant focus on the future to see how we can evolve as an international fashion supplier.


Gina Tricot is a family-owned company, and the work environment reflects that. We want our employees to grow in sync with the company, which is why we value and encourage own initiative and an entrepreneurial spirit. The atmosphere here is positive, enthusiastic and goal-oriented. We also have an intuitive sense of how women want to dress... this season and the next one! Gina Tricot has a passion for fashion and skill in transforming trends into commercially viable products. This is why we are able to offer our customers exciting shopping experiences and new ways of staying in sync with the latest trends. We like to keep a fast pace, so exciting new things are always happening at Gina Tricot!

"You have to be a go-getter!"

Anna Appelqvist, Head of Design and Purchasing

Anna Appelqvist is the Head of Design and Purchasing at Gina Tricot. In 1997, she was involved in creating the company's very first collections, right from the family living room in Borås! A lot has happened since then, and the pace has been swift. In order to keep up, you need to be alert and always abreast of the latest fashion trends.