om gina tricot

Gina Tricot was established in 1997 as a Swedish retail chain designed to offer women the latest in fashion. Today, we operate approximately 150 stores in four European countries, as well as e-commerce within Europe. Ninety-seven per cent of Gina Tricot's 1,500 employees are women.

We offer our customers clothing and accessories for every occasion and every day of the week, from trendy key pieces and party outfits to basics and must-have jeans. We have a passion for fashion, with the goal of always offering our customers a new and exciting shopping experience, regardless of how they shop or how often they shop.

We’re always looking for new ways to develop the company, as we seek out sustainable solutions, creative working ideas, and unique collaboration opportunities. It's all part of becoming better at what we do – and as an international fashion supplier, we put our hearts into the work.

selection & planning

Because we relate to our customers, we can offer the key items and accessories that they demand, without complicating things. We are women, working for women. Each day, we ask ourselves: Would I wear this? What items would I match with this? However, besides offering a wide selection, you also need to have a special flair and the right instincts. It's both demanding and fun ensuring that the silhouettes, colours and quality are in sync, along with all the planning to ensure that the right items, reflecting the right trends, are in stores at the right time.

A decision on lead time is made every time an order is placed. A longer lead time is required for basic items that will be manufactured in large quantities, compared to what is required for smaller quantities of more exclusive garments. We are able to get our unique collections into stores as quickly as two weeks after the designs have been created. In our work with the collections, key success factors are flexibility and flawless logistics. Manufacturing takes place in Europe and Asia and we adapt the collections to the preferences of our customers.

head office

Gina Tricot's head office is located in Borås, Sweden. It's an inspiring, glass building that was designed by the renowned Swedish architect, Gert Wingårdh. Approximately 200 employees work here, with everything from fashion design and purchasing to marketing and accounting/finance.

Visiting address: Teknologgatan 2, 503 38 Borås
Packages/Delivery address: Brodalsgatan 3, 503 38 Borås
Mailing address: Box 906, 501 10 Borås

Switchboard: +46 (0)33 799 19 00
Fax: + 46 (0)33 799 19 89
CIN: 556994-5818

Gina Tricot Försäljnings AB, 556994-5818