About Gina Tricot

Gina Tricot is a Swedish fashion chain offering exciting, feminine fashion to women in over 30 countries. We don’t complicate things. Our strength has always been keeping things simple, which applies to our designs and working methods alike. We have a passion for fashion, with the goal of offering customers a new and exciting shopping experience.

From tricot tops to international fashion destination. Lots of fashion for the money. That was the concept discussed at the Appelqvist family’s kitchen table in Borås. At its inception in 1997, the core idea behind Gina Tricot was to give female customers a happy surprise each time they saw the price tag on items sold in Gina Tricot stores. The focus back then was on tricot tops and initially, Gina Tricot had just 12 stores, all of which were located in Sweden.

Today, Gina Tricot has more than 160 stores located throughout Sweden, Norway, Denmark, Finland and Germany. It also offers online shopping throughout Europe. The company has approximately 1,900 employees and around 98% are women. Gina Tricot employees want to foster a sense of pride, inside and out. We are a company that has chosen to invest in and promote women. 

Selection & planning

Because we relate to our customers, we can offer the key items and accessories that they demand, without complicating things. We are women, working for women. Each day, we ask ourselves: Would I wear this? What items would I match with this? However, besides offering a wide selection, you also need to have a special flair and the right instincts. It's both demanding and fun ensuring that the silhouettes, colours and quality are in sync, along with all the planning to ensure that the right items, reflecting the right trends, are in stores at the right time.

A decision on lead time is made every time an order is placed. A longer lead time is required for basic items that will be manufactured in large quantities, compared to what is required for smaller quantities of more exclusive garments. We are able to get our unique collections into stores as quickly as two weeks after the designs have been created. In our work with the collections, key success factors are flexibility and flawless logistics. Manufacturing takes place in Europe and Asia and we adapt the collections to the preferences of our customers.

Head office

Gina Tricot's head office is located in Borås, Sweden. It's an inspiring, glass building that was designed by the renowned Swedish architect, Gert Wingårdh. Approximately 200 employees work here, with everything from fashion design and purchasing to marketing and accounting/finance. 

Visiting address: Teknologgatan 2, 503 38 Borås
Packages/Delivery address: Brodalsgatan 3, 503 38 Borås
Mailing address: Box 906, 501 10 Borås

Switchboard: +46 (0)33 799 19 00
Fax: + 46 (0)33 799 19 89
CIN: 556994-5818