“The collection is inspired by carefree vibes of LA music culture. Along with effortless basics, you’ll find statement-making pieces with rock ’n’ roll attitude. We wanted to create your dream wardrobe with graphic, vintage-inspired designs – to have fun, take risks and express your distinct style.”

/Anine Bing



California dreamin’ – inspiration for ANINE BING <3 GINA TRICOT comes directly from dreamy L.A. and the pulsating California music culture. Discover the collection’s easy-to-wear basic items, denim and sizzling hot statement pieces for creating rock-chic looks with edgy attitude. 

Soon, you’ll be able to shop the collection online and in selected Gina Tricot stores in the following cities:

Sweden – Örebro Marieberg, Linköping, Jönköping, Borås City, Uppsala, Malmö Storgatan, Malmö Emporia, Gothenburg Femman, Gothenburg Frölunda Torg, Gothenburg Fredsgatan,  Helsingborg Väla, Helsingborg City, Kristianstad, Stockholm Götgatan, Stockholm Mall of Scandinavia, Stockholm Gallerian.  

Denmark – Copenhagen Köbmagergade, Copenhage Fields, Aalborg, Århus.  

Norway – Oslo Gränsen, Oslo Bogstaveien, Trondheim, Storo, Bergen Torgallmenningen. 

Finland – Helsinki Forum.

Germany – Berlin Friedrichstraße, Berlin Leipzigerplaz.


She went all in and dared to pursue her passion. Danish-born designer and fashion influencer, Anine Bing grew up in Sweden and later moved to USA. She’s now based in California, where she successfully launched the ANINE BING brand in 2012. She’s a pioneer and living proof that you can still achieve the American dream. Curious to get a peek at her life as a designer in L.A., the City of Dreams? Join us for a day with Anine Bing!

6:00 AM

Good morning! Time to wake up, check emails, and get the kids ready for school.

08:00 AM

Breakfast meeting at my favorite place in L.A: Joan's on Third. I'm chatting with a fashion editor for an upcoming story about our spring collection. Avocado toast and coffee for me, please.

12:00 PM

Lunch at Grand Central Market in downtown Los Angeles. This historic market has the best options in the city, and today I get the cult-favorite sandwich from Egg Slut. It's worth the wait in line.

14:00 PM

The work day continues with vision board-ing our Fall 2018 collection. I also take a moment to update Instagram with a photo of our latest Stevie Boot style. Today we're announcing the launch of our red suede version!

16:00 PM

I check emails and grab a coffee across the street from the ANINE BING office with the COO and our PR Director. We're discussing an in-store event to celebrate an upcoming product launch. Before picking up the kids from an after school play date, I huddle with our Creative Director to approve concepts for our next photo shoot. 

18:00 PM

While sitting in L.A. traffic I wind down in the car listening to “The Cranberries”. They're my favorite band and they help me decompress after a full day.

19:00 PM

Dinner is served! We put the phones and tablets away and have a cozy family dinner. These moments are my favorite. 

20:00 PM

Nico, the kids and I have a post-dinner hang out in our backyard—the benefits of California living! My husband and I snack on “Sockerbit” candy while the kids play on the trampoline before bed.

22:00 PM

Bed time! I like to get to bed early so I feel refreshed the next morning

Want to see more of Anine's world? Check out her blog on, follow her on Instagram @aninebing and @aninebingofficial 


Palm tree lined streets, iconic landmarks and Hollywood mansions – join us behind the scenes of our photo sessions for the ANINE BING <3 GINA TRICOT campaign in sunny California and L.A., the City of Dreams! 



RELEASE APRIL 12 – IT’S GETTING CLOSER! Soon, you’ll be able to shop the collection. You’re going to love it! Join us behind the scenes and meet Anine Bing at her design studio in Los Angeles. We’ll show you more favourites from the collection and Anine will share her thoughts on what inspired her and her team while designing the collection ANINE BING <3 GINA TRICOT. 




Check out what’s behind the scenes when the ANINE BING <3 GINA TRICOT collection is revealed for our Scandinavian IT girls at Anine Bing’s design studio in Los Angeles. After that, we’re invited to Anine’s dream home in Los Feliz for a fabulous lunch. Get inspired and find your need-to-have favourites now! The collection will be released in selected Gina Tricot stores and online on 12 April. Stay tuned!