AWESOME! We’re now releasing fall’s most awesome power collection with world-famous electropop duo, Icona Pop! Disco, glitter, 80’s vibes, power and rock’n’roll – inspiration for the collection has been taken directly from this girl-boss duo’s sizzling musical career, where the stage is their own catwalk. Check out the campaign, shop, get inspired, see BTS photos and read the interview with Carro and Aino from Icona Pop.
  
 

 

 

 
 

 
 
 
 
 
 

 

GET TO KNOW ICONA POP

Aino Jawo and Caroline Hjelt teamed up as Icona Pop in 2009, representing a new generation of mega-hot Swedish pop artists. Their monster hit, “I love it” paved the way for a fantastic career start and they’ve dazzled us on stage while touring with world-famous artists like Katy Perry and Miley Cyrus. The electric girlboss duo has constantly inspired us with the latest, peppiest dancefloor hits. They are also amazing role models, promoting feminism and women’s rights. Get to know Carro and Aino, who tell us more about their music, fashion interests and ideas for the collection. They also reveal their fashion crushes, share their best ego-boosting tips for all power girls, and much more. 
 
 
 
 
Soon, you’ll be launching your first clothing collection, ICONA POP X GINA TRICOT, tell us about the design collaboration:
 
Carro: Our first thought was: Wow, what a great idea! We’ve never done anything like this before, so I suppose that’s what sparked the excitement...getting to do something completely new! Already at the first meeting with Gina Tricot, it was clear that we would be creating something we really wanted to have ourselves...something we love and believe in!
 
Aino:Finally, we were given the chance to create what we felt was missing in our own wardrobes!
 
Carro: The first reaction was, YES, let’s do this! After that, we started tossing ideas and concepts back and forth. We shared our thoughts with Gina Tricot and they gave us feedback. We got to select fabrics and colour combinations. We also put effort into defining the overall theme and message for the collection. We are so, SO proud of the results. We absolutely love the collection!
 
Aino: We will be wearing every single item from the collection with an incredible sense of pride. I’m mean, each piece is simply TO DIE FOR! Our personalities are embedded in these looks. I see loads of “Carro” and “Aina” in each piece. So, if we were clothing, this is how we would look!
 
Carro: One of the critical elements of this collaboration was knowing that we didn’t have to say “yes” all the time. We’ve learned from experience how easy it is to end up in situations where you have to go against your instincts and do things you really don’t want to do. When that happens, you can never really proudly stand behind the end result. That has DEFINITELY not been the case here! Every step along the way, Gina Tricot was asking us how it felt and what we thought. We’ve had so much fun! And, we learned a TON about the entire design process.
 
 
 
 
What inspired you and how did you come up with all your ideas for the collection?
 
Aino: We travel all over the place and see a lot of street fashion. I think that’s what has inspired us the most. I suppose much of it has also come from the particular phase we’re each in, and our current preferences. Sometimes, the mood and feeling calls for all-black. At other times, I need bold and colourful. We’ve always had a huge interest in fashion, and a passion for what’s unique...things that stand out. We love mixing feminine and masculine characteristics, playing with both aspects in new and exciting ways.
 
Carro: When you look at the collection, you’ll find many pieces that can be mixed and styled in a variety of ways. For example, if you choose a dressier dress, you can always top it off with a faux leather jacket for a rock-chic look, rather than a blazer, which would be the classic choice. Aino and I are frequently living out of a suitcase. It means that we need items we can wear on stage and elsewhere.
 
Describe the collection in three words.
 
Carro & Aino: Disco, fierce and girl power! Each item has its own unique personality.
 
What are your favourite looks from the collection?
 
Aino: : I totally have the answer to that one! It’s a piece inspired by my favourite jeans, which I no longer have because I wore them to rags. So, the silver AINO trousers are my favourite. I LOVE them!
 
Carro: The head-to-toe silver set. Makes you feel like Michael Jackson! So cool. The faux leather jacket is another great piece. A definite must-have.

What does fashion mean to you?
 
Carro: Fashion is primarily a means of expressing yourself. It also provides an outlet for playfulness. We have a forum, and glitter-on-stage always looks great. I also feel very cool in the faux leather jacket. It does a lot for promoting self-confidence on stage.
 
Aino: : I love it when I see a person who, on an ordinary day, has dared to express themselves through their outfit. You know what I mean...when you take a second look and think, WOW, what was that?! I think fashion can play a very important role in a person’s well-being, particularly in Sweden when the weather turns grey and dark. So, when someone trots by in an orange jacket, I light up from the inside. It makes me really happy!
 
Have you got any major fashion crushes going on?
 
Carro: It changes all the time, but right now I’m into the classic YSL pieces. I love their suits! As far as fashion icons, it typically depends on how the person wears the look. Prince always had that WOW appeal. It was the way he moved and wore his clothes...and shoes!
 
Have you still got any BIG fashion no-nos hiding in your closet?
 
Aino: Slingbacks were a no-no for me a few years ago. But now I love them again! Fashion goes ‘round and ‘round. I remember laughing at slingbacks but now I wear them all the time! How it is.
 
Carro: For me, I can still get really frustrated when I buy something that doesn’t fit right. I like the piece, but then realize that it just doesn’t fit me! That’s always going to be a big no-no.
 
The ICONA POP X GINA TRICOT has loads of glitter and party appeal. What’s the ultimate song for getting in the mood to party?

Aino: I like a song that reminds me of being overseas, in a warm place! Brazilian perhaps...something you can’t help but love! Or an Afro beat, where it’s all about rhythm and creating a wild atmosphere.

Carro: Beyoncé is always a great choice. Her music makes girls and guys feel fierce!

How would you describe your music?


Carro: Our music is like galloping drums!

Aino: Shiny synths and tons of energy! Our uniqueness shines through in the chorus, in particular. When EVERYONE is singing along. Contagious! That’s where the magic is...that’s what gets people in the mood! 
 
 
 
 
Soon, you’ll be launching your first clothing collection, ICONA POP X GINA TRICOT, tell us about the design collaboration:
 
Carro: Our first thought was: Wow, what a great idea! We’ve never done anything like this before, so I suppose that’s what sparked the excitement...getting to do something completely new! Already at the first meeting with Gina Tricot, it was clear that we would be creating something we really wanted to have ourselves...something we love and believe in!
 
Aino:Finally, we were given the chance to create what we felt was missing in our own wardrobes!
 
Carro: The first reaction was, YES, let’s do this! After that, we started tossing ideas and concepts back and forth. We shared our thoughts with Gina Tricot and they gave us feedback. We got to select fabrics and colour combinations. We also put effort into defining the overall theme and message for the collection. We are so, SO proud of the results. We absolutely love the collection!
 
Aino: We will be wearing every single item from the collection with an incredible sense of pride. I’m mean, each piece is simply TO DIE FOR! Our personalities are embedded in these looks. I see loads of “Carro” and “Aina” in each piece. So, if we were clothing, this is how we would look!
 
Carro: One of the critical elements of this collaboration was knowing that we didn’t have to say “yes” all the time. We’ve learned from experience how easy it is to end up in situations where you have to go against your instincts and do things you really don’t want to do. When that happens, you can never really proudly stand behind the end result. That has DEFINITELY not been the case here! Every step along the way, Gina Tricot was asking us how it felt and what we thought. We’ve had so much fun! And, we learned a TON about the entire design process.
 
 
What inspired you and how did you come up with all your ideas for the collection?
 
Aino: We travel all over the place and see a lot of street fashion. I think that’s what has inspired us the most. I suppose much of it has also come from the particular phase we’re each in, and our current preferences. Sometimes, the mood and feeling calls for all-black. At other times, I need bold and colourful. We’ve always had a huge interest in fashion, and a passion for what’s unique...things that stand out. We love mixing feminine and masculine characteristics, playing with both aspects in new and exciting ways.
 
Carro: When you look at the collection, you’ll find many pieces that can be mixed and styled in a variety of ways. For example, if you choose a dressier dress, you can always top it off with a faux leather jacket for a rock-chic look, rather than a blazer, which would be the classic choice. Aino and I are frequently living out of a suitcase. It means that we need items we can wear on stage and elsewhere.
 
Describe the collection in three words.
 
Carro & Aino: Disco, fierce and girl power! Each item has its own unique personality.
 
What are your favourite looks from the collection?
 
Aino: : I totally have the answer to that one! It’s a piece inspired by my favourite jeans, which I no longer have because I wore them to rags. So, the silver AINO trousers are my favourite. I LOVE them!
 
Carro: The head-to-toe silver set. Makes you feel like Michael Jackson! So cool. The faux leather jacket is another great piece. A definite must-have.
What does fashion mean to you?
 
Carro: Fashion is primarily a means of expressing yourself. It also provides an outlet for playfulness. We have a forum, and glitter-on-stage always looks great. I also feel very cool in the faux leather jacket. It does a lot for promoting self-confidence on stage.
 
Aino: : I love it when I see a person who, on an ordinary day, has dared to express themselves through their outfit. You know what I mean...when you take a second look and think, WOW, what was that?! I think fashion can play a very important role in a person’s well-being, particularly in Sweden when the weather turns grey and dark. So, when someone trots by in an orange jacket, I light up from the inside. It makes me really happy!
 
Have you got any major fashion crushes going on?
 
Carro: It changes all the time, but right now I’m into the classic YSL pieces. I love their suits! As far as fashion icons, it typically depends on how the person wears the look. Prince always had that WOW appeal. It was the way he moved and wore his clothes...and shoes!
 
Have you still got any BIG fashion no-nos hiding in your closet?
 
Aino: Slingbacks were a no-no for me a few years ago. But now I love them again! Fashion goes ‘round and ‘round. I remember laughing at slingbacks but now I wear them all the time! How it is.
 
Carro: For me, I can still get really frustrated when I buy something that doesn’t fit right. I like the piece, but then realize that it just doesn’t fit me! That’s always going to be a big no-no.

The ICONA POP X GINA TRICOT has loads of glitter and party appeal. What’s the ultimate song for getting in the mood to party?

Aino: I like a song that reminds me of being overseas, in a warm place! Brazilian perhaps...something you can’t help but love! Or an Afro beat, where it’s all about rhythm and creating a wild atmosphere.

Carro: Beyoncé is always a great choice. Her music makes girls and guys feel fierce!

How would you describe your music?


Carro: Our music is like galloping drums!

Aino: Shiny synths and tons of energy! Our uniqueness shines through in the chorus, in particular. When EVERYONE is singing along. Contagious! That’s where the magic is...that’s what gets people in the mood! 

Best show ever?

Carro: Valencia was amazing...last summer, performing for a crowd of 50,000! And we were worried nobody would show up! LOL.

Aino: Roskilde 2017 was pure magic. We were the last act and it was ALL-IN-PARTY until 1 in the morning. During it all, the rain was pouring down, so it could have been a disaster. But the crowd couldn’t care less. They were totally behind us and into it. Ten points! I’ve been at Roskilde myself, in the crowd, watching Nerd on the same stage where we performed. Crazy stuff!

Let’s talk about the future. What would be your dream music collaboration?


Aino: We just finished up a fantastic music collaboration that was on our to-do list...with Tove Lo! She’s one of our closest friends and we’d been talking about it for a long time.

Carro: We’ve done a lot of collaboration in the past writing music together, but we never released songs together. The new song is called “Bitches” and it’s on Tove’s new album.

Where do you get all your energy, motivation and inspiration from?


Carro: There’s always work to do and you can run yourself ragged. But as long as the work is inspiring, it gives energy, rather than depleting it. If we get that OMG feeling while writing a song, it gives us tons of energy and adrenaline. It’s also great to get on stage and perform...meet people and interact with our fans. That’s when the AHA experience comes...like, yeah, that’s why we do this! At that point, it’s easy to roll up our sleeves and spend two months working hard in the studio.

Aino: Sometimes it’s important to take a day off and just let the dust settle. But it can still feel unreal...the life Carro and I have led and all we’ve done. We’ve gotten to travel the world and live our dream!

Best show ever?

Carro: Valencia was amazing...last summer, performing for a crowd of 50,000! And we were worried nobody would show up! LOL.

Aino: Roskilde 2017 was pure magic. We were the last act and it was ALL-IN-PARTY until 1 in the morning. During it all, the rain was pouring down, so it could have been a disaster. But the crowd couldn’t care less. They were totally behind us and into it. Ten points! I’ve been at Roskilde myself, in the crowd, watching Nerd on the same stage where we performed. Crazy stuff!

Let’s talk about the future. What would be your dream music collaboration?


Aino: We just finished up a fantastic music collaboration that was on our to-do list...with Tove Lo! She’s one of our closest friends and we’d been talking about it for a long time.

Carro: We’ve done a lot of collaboration in the past writing music together, but we never released songs together. The new song is called “Bitches” and it’s on Tove’s new album.

Where do you get all your energy, motivation and inspiration from?


Carro: There’s always work to do and you can run yourself ragged. But as long as the work is inspiring, it gives energy, rather than depleting it. If we get that OMG feeling while writing a song, it gives us tons of energy and adrenaline. It’s also great to get on stage and perform...meet people and interact with our fans. That’s when the AHA experience comes...like, yeah, that’s why we do this! At that point, it’s easy to roll up our sleeves and spend two months working hard in the studio.

Aino: Sometimes it’s important to take a day off and just let the dust settle. But it can still feel unreal...the life Carro and I have led and all we’ve done. We’ve gotten to travel the world and live our dream!
 
Icona Pop = Boss Ladies and women role models. What’s your best power motto?

Carro: Well, one of the most important is: Don’t take any shit! Stand up for yourself. It doesn’t mean that you’re a pain in the ass. Quite the opposite in fact! I have a hard time with people who just stand there quietly. Not daring to have an opinion or give necessary feedback.

Aino: Take the opposition! Question things! It matters.

How about sharing your most motivating ego-boost tips for young women?


Carro: Be there for each other. Help other young women. Encourage and motivate each other.

Aino: Have each other’s back! Be each other’s rock!

Answer from the heart. Music or fashion? Which do you love most?


Carro: Music will always come first!

Aino: I think there’s a lot of fashion IN music!

Carro: I agree. When I see a show, I’m also thinking about shades, clothing and colours. They go hand-in-hand, music and fashion.  
 
 

Icona Pop = Boss Ladies and women role models. What’s your best power motto?

Carro: Well, one of the most important is: Don’t take any shit! Stand up for yourself. It doesn’t mean that you’re a pain in the ass. Quite the opposite in fact! I have a hard time with people who just stand there quietly. Not daring to have an opinion or give necessary feedback.

Aino: Take the opposition! Question things! It matters.

How about sharing your most motivating ego-boost tips for young women?


Carro: Be there for each other. Help other young women. Encourage and motivate each other.

Aino: Have each other’s back! Be each other’s rock!

Answer from the heart. Music or fashion? Which do you love most?


Carro: Music will always come first!

Aino: I think there’s a lot of fashion IN music!

Carro: I agree. When I see a show, I’m also thinking about shades, clothing and colours. They go hand-in-hand, music and fashion.  

 

 

THE COLLECTION

Super cool power looks in a mix of all-in party pieces and must-haves, topped with a badass Icona twist. Disco, glitter, 80’s vibes, power and rock’n’roll – inspiration has been taken directly from the girl-boss duo, Icona Pop’s sizzling musical career, where the stage is their own catwalk.
 
 
 
 
 

 
Shop the ICONA POP X GINA TRICOT collection online at ginatricot.com and in these Gina Tricot stores:
 

Sweden – Göteborg Femman, Göteborg Fredsgatan, Göteborg Frölunda Torg, Malmö City, Stockholm Gallerian, Stockholm Götgatan, Stockholm Mall of Scandinavia, Uppsala Svartbäcksgatan

 

Denmark – Copenhagen Köbmagergade

 

Norway – Bergen Torgallmenningen, Oslo Grensen

 

Finland – Helsingfors Forum

 

Germany – Berlin Leipziger platz