with sustainability in focus

At Gina Tricot, we are very motivated in our efforts to be active contributors to solutions for more sustainable and circular fashion. Our goal is that by 2028, we can offer products made from 100 % more sustainable materials. This means that everything we produce will be manufactured in a more sustainable manner, designed for a more circular economy, and transported with more sustainable methods.

our materials

As we noted earlier, we’re not lacking in motivation. Our energy and curiosity in seeking out new, innovative fibre types and materials, so that we can offer more sustainable products, is the driving force. Here, in our innovation program Gina Lab, we allow ourselves to explore new ideas – now more than ever before – to find smart solutions. And of course, always with more sustainable, circular fashion in focus. Read more here about the materials that we’re using in our Gina Lab collections. Scroll down a bit more to find our smart and simple sustainability fashion tips. Did we mention smart? We’re sure that you don’t want to miss this!

recycled down

We continue to focus on more circular fashion, and for the winter season, we’ve created a capsule collection of timeless winter outerwear that features recycled down. Post-consumer waste means that instead of letting materials go unused, we make the most of what is already available. This time, we’re using down recovered from items such as old pillows, duvets, and jackets. No new down has been used – it all comes from other down products. It’s a circular, more sustainable way to give new life to old materials.

sustainably sourced fabrics made with Sorona®

The innovative Sorona® polymer is more sustainably produced and partially bio-based. To minimise the use of crude oil, an impressive 37 % of the ingredients used during production are renewable and plant-based. What’s more, this polymer can be made with reduced energy consumption and greenhouse-gas emissions. Sorona® has also been awarded the OEKO-TEX® Standard 100 – one of the world’s most recognised textile certifications for materials with limited chemical content.


Fashion from waste? Oh yes, here’s how it works: The innovative ECONYL® fibre is a circular material – 100 % recycled polyamide made from remnants of fishing nets and other found items taken from oceans and landfills around the world. This fibre is circular: it can be recycled, reconstituted, and reshaped over and over again. This means that new products can be created without having to use new resources.

mineral dye

Exploring, testing, and developing our ideas based on new thinking and solutions is a large part of the work in our innovation program. Now, we’ve used an exciting new colouration method, created with the help of natural mineral substances. The minerals, which are of European origin, are finely milled into powder-like pigment particles that are added during the textile dyeing process. Fewer chemicals and only naturally produced dye substances have given our spring collection its rich colours.


We continue to challenge ourselves as we develop our product ranges and seek out additional, more sustainable fibre alternatives to traditional cotton. Hemp grows in cold, rainy climates and is resistant to most parasites; as a result, this fibre has less environmental impact because no pesticides are used in its cultivation. It also requires less water. Hemp fibre is readily blended with more sustainable cotton, is easy to care for, and is a comfortable, breathable material to wear. In other words, a genuinely fantastic fibre alternative!

Hemp is a strong fibre that is used for many different applications, for example as a raw material in production of rope and nets. Because the oil extracted from hemp is considered by many to be beneficial for health, this oil is increasingly used for cooking and as an ingredient in soap, shampoo, and skin-care products.

GOTS-certified cotton

For us, it’s important thar our cotton is more sustainably produced, with reduced chemical and water consumption and under fair and reasonable working conditions. Many of the items in our Lab Collection SS21 are GOTS certified, which ensures that the cotton is 100 % organically produced. This means that the cotton production fulfils stringent GOTS requirements for environmentally responsible production and ethical working conditions, and that the cotton has been grown with less environmental impact, without the use of pesticides or fertilisers. It’s a choice that truly makes a difference for people, agriculture, and our planet.

organic cotton

Creating more sustainable collections – garments that you can wear as key items, and wear longer – also requires more sustainably produced materials.

Organic cotton is just like conventional cotton in terms of quality, but far better from a sustainability perspective. It’s grown in a more environmentally friendly manner, with natural processes, and is not exposed to pesticides, artificial fertilisers, or harmful chemicals. Of course, this is better for the environment, and also for agriculture and the people who work in cotton cultivation. We think this is extremely important. Our cotton is tested, approved, and certified by GOTS or OCS, ensuring that the fibre is fully organically produced. Just like conventional cotton, this fibre is recyclable. That’s great, because it makes it even easier to work in a more circular manner.

recycled cotton

What’s the most valuable thing that we can do for old clothes? Give them new life! And this is precisely how we can close the loop and create recycled cotton from fibres that we already have. Through mechanical recycling, existing cotton products such as garments, bed linens, and towels are processed down to fibre level, to be spun into new yarn. This means that these cotton fibres can be used again and again and again in new products. It’s circular fashion, where we work together recycle our, your, and others’ recycled textiles: we can create new from old.

recycled polyester

Being able to recycle materials that we no longer use and transform them into something new and exciting is precisely the holistic and more circular sustainability approach that we like.

Recycled polyester is a synthetic fibre produced primarily from used PET bottles. This is great, because by making new products from recycled polyester, we help to reduce plastic waste – which in many cases ends up harming our oceans and natural environments. The used PET is combined with other petroleum-based waste and small amounts of textile waste to create new fibres that are used to make clothing and accessories. All this means that recycled polyester is more environmentally friendly than conventional polyester. In our first Lab Collection, you can literally see this more sustainable material in action, in our stylish sunglasses.

make your wardrobe more sustainable

Little things can make a big difference. This applies even in everyday life, and not least in our (sometimes) chaotic wardrobes. With these smart tricks, you can create change, and also create a more sustainable basic wardrobe. You’ll also be making great choices to take better care of your clothes, and our planet.

Invest in key pieces that are more sustainably produced
Wash clothes only when truly necessary, and use low temperatures

Always wash a full load if you can, to save energy

Always choose gentle, environmentally labelled washing detergents

Avoid fabric softener if you can, to reduce environmental impact

Try airing your garments or putting them in the freezer overnight, for a refreshed garment and reduced wear and tear. Better than you might think!

Capsule wardrobe – build a basic wardrobe from a few key items for each season

Arrange a clothing-swap meeting with friends; works just as well via Zoom

Add variety to your wardrobe with second-hand and vintage items to increase your circular fashion contribution

Hire outfits that you use only for special occasions

Make someone happy – donate your old clothing. Collection points can be found in Gina Tricot stores

Sell your used clothing as second hand

Don’t forget that a bit of extra love and care will give your clothes longer life

Follow us at @ginatricot.lab, where we share even more great tips, smart material choices, cool technologies, and loads of inspiration as we explore all the exciting things happening in the world of more circular and sustainable fashion. Be sure to share your tips for a more sustainable wardrobe by using the tag #ginalab