with sustainability in focus
At Gina Tricot, we are very motivated in our efforts to be active contributors to solutions for more sustainable and circular fashion. Our goal is that by 2028, we can offer products made from 100 % more sustainable materials. This means that everything we produce will be manufactured in a more sustainable manner, designed for a more circular economy, and transported with more sustainable methods. our materials As we noted earlier, we’re not lacking in motivation. Our energy and curiosity in seeking out new, innovative fibre types and materials, so that we can offer more sustainable products, is the driving force. Here, in our innovation program Gina Lab, we allow ourselves to explore new ideas – now more than ever before – to find smart solutions. And of course, always with more sustainable, circular fashion in focus. Read more here about the materials that we’re using in our Gina Lab collections. Scroll down a bit more to find our smart and simple sustainability fashion tips. Did we mention smart? We’re sure that you don’t want to miss this!
Creating more sustainable collections – garments that you can wear as key items, and wear longer – also requires more sustainably produced materials. Organic cotton is just like conventional cotton in terms of quality, but far better from a sustainability perspective. It’s grown in a more environmentally friendly manner, with natural processes, and is not exposed to pesticides, artificial fertilisers, or harmful chemicals. Of course, this is better for the environment, and also for agriculture and the people who work in cotton cultivation. We think this is extremely important. Our cotton is tested, approved, and certified by GOTS or OCS, ensuring that the fibre is fully organically produced. Just like conventional cotton, this fibre is recyclable. That’s great, because it makes it even easier to work in a more circular manner.
What’s the most valuable thing that we can do for old clothes? Give them new life! And this is precisely how we can close the loop and create recycled cotton from fibres that we already have. Through mechanical recycling, existing cotton products such as garments, bed linens, and towels are processed down to fibre level, to be spun into new yarn. This means that these cotton fibres can be used again and again and again in new products. It’s circular fashion, where we work together recycle our, your, and others’ recycled textiles: we can create new from old.
Being able to recycle materials that we no longer use and transform them into something new and exciting is precisely the holistic and more circular sustainability approach that we like. Recycled polyester is a synthetic fibre produced primarily from used PET bottles. This is great, because by making new products from recycled polyester, we help to reduce plastic waste – which in many cases ends up harming our oceans and natural environments. The used PET is combined with other petroleum-based waste and small amounts of textile waste to create new fibres that are used to make clothing and accessories. All this means that recycled polyester is more environmentally friendly than conventional polyester. In our first Lab Collection, you can literally see this more sustainable material in action, in our stylish sunglasses.
make your wardrobe more sustainable
Little things can make a big difference. This applies even in everyday life, and not least in our (sometimes) chaotic wardrobes. With these smart tricks, you can create change, and also create a more sustainable basic wardrobe. You’ll also be making great choices to take better care of your clothes, and our planet. Invest in key pieces that are more sustainably produced Wash clothes only when truly necessary, and use low temperatures Always wash a full load if you can, to save energy Always choose gentle, environmentally labelled washing detergents Avoid fabric softener if you can, to reduce environmental impact Try airing your garments or putting them in the freezer overnight, for a refreshed garment and reduced wear and tear. Better than you might think! Capsule wardrobe – build a basic wardrobe from a few key items for each season Arrange a clothing-swap meeting with friends; works just as well via Zoom Add variety to your wardrobe with second-hand and vintage items to increase your circular fashion contribution Hire outfits that you use only for special occasions Make someone happy – donate your old clothing. Collection points can be found in Gina Tricot stores Sell your used clothing as second hand Don’t forget that a bit of extra love and care will give your clothes longer life Follow us at @ginatricot.lab, where we share even more great tips, smart material choices, cool technologies, and loads of inspiration as we explore all the exciting things happening in the world of more circular and sustainable fashion. Be sure to share your tips for a more sustainable wardrobe by using the tag #ginalab