ABOUT MISS Y

Meet Miss Y, our first standalone brand. With an identity and attitude entirely of her own, she brings a rebellious spirit to the world of fashion. 

She lives somewhere between anticipation and afterglow. She’s the reason “I’m staying in” turns into “send me the address,” and a last-minute invitation becomes a story you’re still telling the next day. A little messy and very self-aware, she follows whatever catches her curiosity. The plans usually catch up.

Mysterious, carefree and naturally magnetic, she’s into chemistry, spontaneous invitations and outfits that cause a small delay on the way out. She’s drawn to girls who trust their taste, embrace their sensuality and have a sense of humor about themselves. The ones who bring their own energy wherever the evening takes them.

Her wardrobe is yours to play with. Spicy underwear, low-rise denim with a nostalgic touch of the 2000s and pieces you’ll want to find an excuse to wear. Sometimes the underwear is your little secret. Sometimes it’s the whole point of the look. 

She moves from shared mirrors and borrowed tops to camera flashes in the back of a taxi. It’s where inside jokes are born, summer crushes happen and beach club afternoons somehow turn into late nights out. The next morning, the group chat has questions.

Welcome to the Miss Y universe.