Viscose is one of the fashion industry’s most important fibres. From an environmental perspective however, it is somewhat controversial. Quite some time ago, Gina Tricot decided to phase out its use of traditional viscose and replace it with viscose from Lenzing™, which relies on processes that are more environmentally friendly. There are high demands for transparency in the fashion industry and Lenzing™ has raised the bar even higher with the introduction of EcoVero™ – the new generation of sustainable viscose.


At Gina Tricot, we are proud to be one of the companies that has been given the opportunity to release a collection based on EcoVero™ simultaneous to launch of the fibre to the market at large. During fall, we will launch many garments manufactured from this new viscose, including tops, dresses and trousers.


EcoVero™ is a fibre manufactured from wood pulp that is obtained from sustainable forestry plantations (FSC®- or PEFC® certified). It also complies with the stringent guidelines of EU Eco Label. Lenzing™ ensures a high environmental standard in viscose production and EcoVero™ has a substantially lower environmental impact. Besides offering an ecologically sustainable production process, there is also much higher transparency. In fact, new technology has made it possible to track EcoVero™ viscose fibres throughout the entire supply chain. Consumers expect that today’s brands and retailers are responsible, that the supply chain is transparent and that product origin can be traced. To meet the increasing demands of consumers, the industry is urgently striving to make its supply chain more sustainable and transparent.  EcoVero™ raises the bar in transparency to an entirely new level.