Gina Tricot recently opened its brand new, warehouse under own management. Located just outside of Borås, this is where all of the deliveries from our suppliers are collected and sorted before being sent out to stores in five countries. "We have 40 employees here at our own warehouse," explains Petri Ventelä. "It's a huge step, but entirely necessary if we are to achieve the improvements we have in mind in terms of the entire logistics chain. For example, we've already modified our packaging and routines for repackaging and we've been able to improve our operations. Also, everyone working here at the warehouse is a Gina Tricot employee, which creates a sense of team spirit and responsibility. Every detail counts!"