Gina Tricot Spirit

One critical success factor for Gina Tricot is the company's ability to attract, develop and retain good employees. Accordingly, we actively strive to create an attractive work environment. We’ve developed a comprehensive introduction programme and all employees participate in performance appraisals where, for example, individual development plans are set up.


“We’re a company that dares to invest in employees who have little or no prior work experience. And we’re proud of the fact that we can offer many different career paths,” explains Heléne Kry, Head of Recruiting.


Proof of our efforts is reflected in Gina Tricot being named one of the year’s best career companies in 2015.


In our latest sustainability report, you can read about Mickaela Berglund, who works as a store manager in Helsingborg. She is a great example of someone who has benefited from the career opportunities available at Gina Tricot. She talks about skill development opportunities, how customer awareness is increasing and how much she loves her job!


Read more about our sustainability report and our efforts to ensure that our employees are both happy and able to develop.