Prior to the release of a new lingerie collection made from certified organic cotton, the lingerie group has been working in close cooperation with the supplier in China. The goal has been for the fabric and styles to fit many types of girls. Ann-Therese Helgesson, the designer, tells about the hard work involved in putting together the collection:


"When we release our lingerie collections in the spring, our message will be that cotton is both trendy and stylish. We are moving more and more towards a clean look. So, it feels perfectly natural and right for us to use organic cotton."


When working with organic cotton, it's necessary to ensure that all certifications have been obtained so that you know with certainty that the cotton really has been organically produced and that all of the processes meet the requirements of the Global Organic Textile Standard (GOTS).


"Organic farming means that you don't use any chemical pesticides or artificial fertilizers in favour of organic methods," explains Maria Johansson, who works as a purchaser at Gina Tricot's lingerie department. "Because the requirements that apply to organic farming are strict, it is reassuring that the rest of the process is also certified and covered by requirements regarding the types of dyes and treatments that are allowed, as well as ensuring that different types of materials are kept separate. We have a long-term plan for working with our supplier in this way so that everyone can learn and benefit from it."