Right on Time

According to the Chinese Horoscope, 2015 is the Year of the Goat. For those who believe in Chinese astrology, this means that it should be a profitable, healthy year, because the goat is an animal that brings wellness and is very productive without putting in so much effort.


In China, the New Year is celebrated with the coming of the second new moon after the winter solstice, which means that the festivities will begin on 19 February this year.


The New Year's celebration is the biggest holiday in China and it's when millions of people travel home to visit relatives. This major movement of people is also sometimes called “the world's biggest logistics project.”


The Chinese New Year's celebration is a busy time for Gina Tricot. There is much that needs to get done before the month-long industry vacation, when factories and offices are closed.


“At this time of the year, we rely heavily on very precise planning and timing,” says Emma Garrote Fredman, Sourcing Manager. “We don't work with inventories, but instead, accept goods into our own logistics operations before sending them directly out to our stores. This means that we need to be in a partner relationship with our suppliers, rather than just their customer. We're entirely dependent on the right product arriving at exactly the right time,” she says.