Doing laundry the right way

Sustainability is important to Gina Tricot, so we work hard to minimise our products’ environmental impact during production and transport. However, a garment’s impact on energy use and the environment continues at our customers’ – and the fact is that the greatest use of energy in a garment’s life is in the home, during washing and drying. Together we can reduce this environmental impact by using a few simple measures:

Wash as infrequently as possible

Many pieces don’t even need to be washed. If they do not have any dirty spots, just air them instead.


Lower the temperature
The temperature stated in our care instructions is the maximum washing temperature. Most garments will be cleaned even at lower temperatures.


Washing detergent
Reduce the amount of washing detergent and follow the instructions on the packet. Remember to choose an environmentally-friendly detergent.


Use the freezer
One of the cleverest tips is not to wash them at all – simply put the garment in the freezer. This is particularly useful for jeans, which will be freshened up from a night in the freezer. And they won’t get worn out at all!       


Save energy! Always run full washing machines.


Avoid tumble drying
Drip or flat dry your pieces instead of tumble drying whenever possible.


Fabric conditioner
Avoid fabric conditioners as they wear out elastane threads and contribute to an increased use of household chemicals. They also mean that there are more chemicals for water treatment works to process.


Extend your clothes’ life
Remember to donate your old clothes to recycling or to charities when you no longer use them, so you increase their length of life. Don’t forget that you can also mend or alter your old clothes. A great way of personalising them!



In general
If you take care of your clothes and treat them gently when washing them, they will stay looking good and last for a long time! The care instructions for each garment have information about to wash it. We recommend that you follow this advice carefully to treat it in the best way possible. Thinking about how you wash your clothes helps to save them and the environment! Always sort your laundry carefully, based on the colour and washing temperature. Avoid leaving your clothes wet after washing them – dry them straight away!


Chunky knits
Chunky knits can lose their shape after being washed and if they are dried incorrectly. Remember to always stretch them after washing and to dry them flat to retain their original shape.


Linen or linen blend pieces may shrink somewhat after washing. They should be ironed at a high temperature and using steam to regain their original shape.


Viscose garments and viscose blends often shrink in the wash. It is important to remember to stretch the garment and to steam iron it to regain the original size and shape.



The very best thing is to air clothes in wool and wool blends because these are sensitive to washing. Wool is best cleaned in damp air. If you must wash it, it is important to take care and to use laundry detergents for delicates. Remember to use the machines wool programme or to wash it by hand.


Denim garments are supposed to get a unique, worn appearance after being used and washed. They thus need a little extra care. Avoid using fabric conditioner and, if your denim pieces have elastane in them, they shouldn’t be washed with bleach. Remember to wash them inside-out to maintain their colour and any finishes for as long as possible. After washing, the garments must be immediately removed from the machine and dried, so that you avoid the lines that form in the creases. Denim shouldn’t be tumbled dried, it should drip dry instead. The dyeing method is special for denim and means that these garments may leach colour onto other materials.

Remember that a black denim product will be as worn as one in blue denim.


Leather and suede garments need specialist cleaning and should be sent to a professional cleaning service.


Down products should be tumble dried with tennis balls for the best results. It is important that the down is completely dry after drying.


Garments with extra embellishments must be carefully looked after. In many cases it is best to wash them by hand, because the machine may damage the garment or vice versa. When washing in a machine, always remove any embellishments that you can before washing the garment. Wash inside-out and in a washing bag if possible. You should also take extra care when using these pieces so that embellishments do not come loose or damage other products.


Underwear & hosiery
Bras and nylon tights must always be washed in a washing bag.


Always wash garments with prints inside-out and iron carefully, when necessary, on the reverse.




If you take care of your shoes they will last so much longer! New shoes need to be treated with the right products before they’re used, as they aren’t ready for the rain and wind before they’ve had a little extra attention. Nor should you forget that even old shoes need a little care now and again.

When your shoes have got dirty, it’s important to always clean them straight after using them. Otherwise spots and dirt can dry in and be difficult to remove. Using a soft brush and lukewarm water may be enough to remove dirt when cleaning soles, leather and polyurethane materials. If the stains are difficult to remove, there are specialist cleaning products for each material.

When the shoes are dry, a shoe shaper or newspaper should be put in the shoes to keep their shape. They should then dry at room temperature. Remember not to dry leather shoes in a drying cupboard, on a radiator or similar, as there is a risk that the leather will become brittle and crack.


Remove difficult spots with leather cleaner.

To care for the leather, rub in a thin layer of shoe polish and let it dry. Then brush the shoe cream into the leather and buff the surface to make it shiny. Remember to choose the right shade of shoe polish, as it may also reinforce the colour of the leather. Waterproofing spray can also be used. Remember that leather-covered heels must be cared for in the same way as the rest of the shoe.


Spots are removed by carefully rubbing a suede rubber on them. Then roughen the suede with a suede brush. Cleaning shampoo can be used for more difficult stains.

To care for the suede/nubuck, carefully brush and roughen the suede with a suede brush. Then protect it by spraying the shoes with a waterproofing spray. Leave the shoes to dry and then brush the suede again.


Spots can be brushed off or carefully treated in the washing machine. Cleaning shampoo can be used for more difficult stains. Textile shoes should be treated with waterproofing spray to keep them clean and neat.


These materials are easy to care for and dirt can be simply removed with a damp cloth. Remember that waterproofing spray should not be used on these materials.