One of the events that stands out the most from 2013 was the concern for how angora rabbits were being treated in China, along with gruesome photos of fur that was being pulled off of living animals.


At Gina Tricot, we received a lot of attention following our decision to ban all products containing angora, down, feathers, leather and merino wool. This was our way of pressuring the industry to implement better control systems for such materials.


"As usual, these issues get a lot of media attention, but then they just as quickly disappear from consciousness," says Head of Sustainability, Marcus Bergman. "However, we've continued working on animal rights issues, most recently when we visited the Swedish Parliament together with Åhléns and the Swedish Trade Federation to discuss how political pressure can be used to convince Australian sheep farmers to stop the practice of mulesing, which is a painful surgical procedure without anaesthesia, and start a transition towards more responsible animal transports. Today, sheep are transported live from Australia on enormous ships bound for slaughterhouses and we feel that the conditions are totally unacceptable. Even though we do not use merino wool in our products, we want to use the power of our brand to convince the rest of the world to take a stand.