Get to know Nora Rahim! She’s the designer and buyer behind Gina Trend – the colourful collection with spot-on-trend items that are only available in limited quantities. It’s the perfect choice when you want to boost your wardrobe and get noticed.

Shop Gina Trend

Who is Nora?
"I am 30 years old and I live in Linnéstan, Gothenburg. I have a designer background from Esmod Paris and I started working at Gina Tricot’s purchasing department in order to broaden my knowledge. That’s when I got the chance to work as a product developer at our offices in Shanghai. Now, I’m back at our head office in Borås and over the last year, I’ve been developing the Gina Trend concept, both as a buyer and designer. It’s the greatest job in the world!

What is Gina Trend?
Unique clothing items available in limited quantities. It’s an exclusive collection for those who want to get noticed and stand out from the crowd.

What’s involved in creating a new item of clothing?
Tons of research! It covers everything from the latest on the catwalks, to bloggers and street style. I always keep an eye out for the latest trends. I want to make an early catch, but not too early! Then, I sketch it, select the fabric and quantity, and send it along to production. When the first sample arrives, I go over it with my design technician and make whatever adjustments are required. After that, I place the order. It then takes about 4 weeks for the item to arrive in stores and become available for sale online.

It sounds like a lot of fun! What do you like most about your job?
I love that I get to try new things every day! I also like that I have the freedom to follow my gut instinct and rely on my intuition at all times.

What are the biggest trends for spring?
Power shoulders and power suits – shoulder accents and suits are hot, hot, hot! Mix bold colours with softer ones. The bolder the better! Another hot trend for spring is Gingham checks and high, paperbag-waist trousers with a tie belt.

What’s your personal favourite from the Gina Trend collection for spring?
I love the caramel trousers in a bold shade of pink and pleated caramel velvet. YUM!

Your best styling tips:
Try new things! Don’t be afraid to get noticed, but make sure that you always feel comfortable. And, if your favourite song is playing and you get the feeling, you’ll always be ready to dance!

Where is Gina Trend available?
Gina Trend is available online at and at selected stores in Stockholm, Gothenburg, Malmö and Copenhagen.


What does trend mean to you?
A change for the better! Change is fun.

Describe your personal style:
Mixed. Every morning, I let my wardrobe attack me. Ha ha!

What inspires you?
TV-series, films, travel and cool Instagram girls. Sometimes, I even get my best colour inspo while riding the bus!

Favourite designers?
Giordia Tordini & Gilda Ambrosio – The Attico, JW Anderson for Loewe

Best-dressed celebrities?
Solange Knowles

Female role models?
Zaha Hadid, Iris Apfel and my own mom, of course. <3

Daliah knitted sweater


Cleo top


Claudia knitted sweater


Kyle dress


Caisa dress


Sunny bow blouse