the story behind gina lab

At Gina Tricot, we’re always seeking to develop; we strive to find new paths. With an open frame of mind, we want to test innovative ideas for working more sustainably, in everything we do. We’ve made significant progress, but there’s still much more to do, and learn. Now, we’re ready to challenge ourselves.

In Gina Lab, our innovation program, we allow ourselves to explore new areas, and try out methods, technologies and materials designed to meet the expectations of the new generation’s more sustainable and circular fashion. We want to explore in depth, and collect the latest knowledge that can take us further – and into the future. Transparency is self-evident for us, as we test theories and ideas on our own and through exciting collaborative efforts with talented sustainability creators, scientists, companies, and experts who share their knowledge with us, so that we can share it with you. Our goal is to become a larger part of a more circular fashion industry, where we work together to inspire and take care of each other, as well as the planet.

@ginatricot.lab #ginalab