our sustainability labelling
As part of our journey, we want to help our customers and make it easier to make choices that feel right when making a purchase. That's why we label all our more sustainably produced products. Read more here about our sustainability-labelled materials. Together, we can contribute to a more sustainable and circular fashion future.
This product is made with minimum 50% circulose. Circulose is made from worn-out clothes in a planet-saving process. It is a new natural material that closes the loop on fashion, made from 100% discarded cotton textiles.
This product is made from at least 50 % ECONYL® – a circular material of 100 % recycled polyamide fibre made from remnants of fishing nets and other found objects.
This product is made with minimum 50% EcoVero®, a more sustainable viscose from Lenzing. EcoVero® is viscose made from natural raw material wood sources, using an EU Ecolabel responsible production process.
This product is made from at least 50 % GOTS-certified organic cotton. This means that the cotton production fulfils the stringent GOTS requirements for environmentally responsible processes and ethical working conditions. The cotton has been grown with less environmental impact, and without the use of pesticides or fertilisers.
This product is made with minimum 95% certified Organic Cotton (OCS). The cotton is grown without use of hazardous pesticides and effective management of water.
This product is made with minimum 50% certified Organic Cotton (OCS Blend). The cotton is grown without use of hazardous pesticides and effective management of water.
This product is made with minimum 50% recycled materials. Recycled materials are produced without virgin material using less of earth resources.
We aRe SpinDye® is a sustainable colouration method that uses recycled polyester. This closed-loop dyeing process results in 75 % less water consumption, a 90 % reduction in chemicals, 30 % less energy consumption, and 30 % less carbon dioxide emissions.
This garment is certified by Nordic Swan Ecolabel, and made with reduced environmental impact at all stages of production, from raw material to finished product.
This product is made with minimum 50% TENCEL™ Lyocell, a more sustainable lyocell from Lenzing. TENCEL™ Lyocell is produced from sustainable forests and produced in a closed loop production process with reduced environmental impact.
Together with Science Park Borås and their project Mikrofabriker, we have developed a capsule collection where we aim for 100% transparency. Through block-chain technology powered by PaperTale, we’ve traced every material, all people involved, the energy consumption and all the costs. Each garment has a small NFC chip that enables you to trace the journey of the product on the PaperTale app, right from its origins in the cotton field through to arriving at the doorstep, and to meet some of the craftsmen that were involved in making it. You can also see the exact CO2 emissions for each product in the app in a way that enables them to both easily comprehend the values and subsequently go on to compare them with the CO2 emissions for other products. We believe that giving each product a transparent supply chain will empower the consumer to make more informed choices and will also raise the perceived value of the products by knowing their background.
This product consists of at least 50 % viscose that has been produced using certified raw materials that have not been sourced from virgin forests or endangered forests. More sustainable viscose is produced without risk to biodiversity.
Vividye is a reversible colouration technique that makes it possible to remove printed designs, print new ones, and colour the same garment over and over again – without damaging the textile fibres. This technology enables circular use, enabling the product to retain its value and function over a longer period of time.