plastics

Plastic litter in the world’s oceans is a major problem. Therefore, during 2017 Gina Tricot joined the One Bag Habit initiative. The goal of the initiative is to actively lower the consumption of plastic bags and raise awareness about the negative impact of this use. All companies that have joined the initiative now sell carry bags instead of giving them away, and proceeds from the sale of the bags are donated to sustainable development projects. During 2019 Gina Tricot phased out all plastic bags and switched to recyclable paper bags.

During 2019, we donated more than SEK 2.4 million through the One Bag Habit initiative. We donated 100 % of the surplus to UNICEF. We also reduced sales of plastic bags by 10 % during 2019, resulting in a total reduction of 40 tonnes of plastic.