sustainable logistics
At Gina Tricot, we continually strive to optimise transport efficiency. The majority of our transports from the east are by boat, which is the eco-friendliest option. Our goal is to reduce our environmental emissions, year on year. Thus we have a zero-tolerance vision for air freight in the product planning phase. We also strive to use the most environmentally friendly packaging available for all our products. Minimising “dead” space is important – that is, using the smallest packaging possible helps us reduce fuel consumption because more packages can be loaded in transport. We’ve also started to map our plastics flow to minimise consumption and use to the right kind of plastic in the right place – and only when necessary. The boxes used for transport by our suppliers are re-used when we send products to our stores. This provides both an economic and sustainability advantage, because we don’t need to buy new boxes. Our goal is to ensure that all paper-based materials will be FSC-certified or recycled, and that all necessary plastic will be recycled.