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Gina Lab is our innovation program where we team up with creative researchers and allow ourselves to explore technologies, materials, and methods for building a more sustainable and circular fashion industry.
read more about gina lab


the lab collection

get inspired & shop

Our goal is that by 2028, we can offer products made from 100 % more sustainable materials. This means that everything we produce will be manufactured in a more sustainable manner, designed for a more circular economy, and transported with more sustainable methods.
our gina lab materials


eau de parfum:
gender-neutral
& vegan

buy the fragrance

meet the furniture designer
gustaf westman

meet gustaf

the nordic
swan ecolabel

read more

make your
wardrobe more
sustainable

see all tips
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