Together with Science Park Borås and their project Mikrofabriker, we have developed a capsule collection where we aim for 100% transparency. Through block-chain technology powered by PaperTale, we’ve traced every material, all people involved, the energy consumption and all the costs. Each garment has a small NFC chip that enables you to trace the journey of the product on the PaperTale app, right from its origins in the cotton field through to arriving at the doorstep, and to meet some of the craftsmen that were involved in making it. You can also see the exact CO2 emissions for each product in the app in a way that enables them to both easily comprehend the values and subsequently go on to compare them with the CO2 emissions for other products. We believe that giving each product a transparent supply chain will empower the consumer to make more informed choices and will also raise the perceived value of the products by knowing their background.