From tricot tops to international fashion chain – more than 20 years have passed since it all started in Sweden’s textile capital, Borås. Much has happened and even more is on the way. Sustainability issues lie very close to our heart and in this report, we would like to tell you about our efforts, challenges and journey towards more sustainable fashion. We invite you to take a glimpse into our world and learn about our sustainability goals. There’s only one way to go. SUSTAINABLE.